Mobile Advertising Gets Smart – The coming boom in RTB

M & C Saatichi Mobile, one of the larger Mobile centric Advertising Agencies in the world recently published a white paper predicting that  2013 will be the year the real time bidding (RTB) takes hold in mobile.

The paper entitled “Inside Mobile Advertising: Top 5 Trends and Insights”, points to the growing influence of Demand Side Platform (DSP) technology as the catalyst for smarter mobile ad networks with built-in Real Time Bidding (RTB) capabilities. These smarter ad networks give advertisers better “real time” insights into mobile audiences. As a result, they can serve more accurate and targeted adverts to mobile consumers, according to more precise criteria such as end-user demographic and behavioural data. This in turn delivers more efficient and cost-effective use of available inventory by advertisers and brands using the mobile channel.

Here at Call Me Mobi, we are deeply invested in RTB to maximize the performance of our clients’ mobile ad campaigns. The rapidly evolving mobile ecosystem holds great opportunities fore publishers and advertisers alike. However, the Saatchis have more resources and have deployed them to do the heavy lifting and deep dive research. We thank them for that. You can download the white paper via this link.  If you read it and end up hiring M&C Saatchi Mobile, pleae let them know I snet you and would appreciate a finder’s fee. If you would like to learn more about our services here at Call Me Mobi – Call Peter Clough at 443.220.7526

MCSAATCHIMOBILEv15  < <<Download White Paper